Evaluation Reports

Evaluation Report 4: December 2012 -December 2014

Going Blind Evaluation Report 4

Evaluation Report 3: November 2011-December 2012

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MAJOR ACHIEVEMENTS in Phase Three of Outreach: November 2011 – December 2012

    • With help from the House Vision Caucus, Going Blind screened on Capitol Hill on September 19, 2011 with a special introduction by Senator John Boozman (R, AR).
    • Going Blind was broadcast over 230 times on public television stations across the country reaching over 50% of the country.
    • Over 100 Outreach Partner organizations came on board to support the public television broadcast initiative with many hosting screenings at the same time as the broadcast to increase awareness raising.
    • The National Eye Institute sponsored a webinar on Going Blind and Going Forward on September 5, 2012 to teach organizations how to use Going Blind as a tool to raise awareness. A record-breaking 400 registered for the event.
    • Speaking engagements for Joseph Lovett continued through 2012 and included two keynote presentations for JCAHPO conferences.
    • Going Blind was reviewed in 4 library journals leading to an increase in sales to libraries.
    • The educational use DVD has been licensed to over 245 organizations around the world including blind service organizations, Veterans Affairs, medical institutions, schools, libraries and other institutions.
    • The film has been used in educational curricula in 5 programs. The American Academy of Ophthalmology reports they’ve used it in 28 academic departments throughout Canada and the United States.
    • The Outreach continues to connect individuals and organizations together, fostering interdisciplinary relationships within the blind and visually impaired community
    • Social media increased substantially in 2012 with over 750 Facebook likes, over 960 Twitter followers and over 4,400 video views on YouTube.

MAJOR ACHIEVEMENTS in Phase Two of Outreach: February 2011 – October 2011

    • The Resident Education in Vision Rehabilitation program by the AAO initiated during phase one became a part of comprehensive vision rehabilitation curriculum as a way to educate ophthalmology residents all across the globe with the addition of online lectures.
    • Speaking engagements by Joe Lovett enhance and facilitate discussion around the issues raised by the film. Most notably at the 2011 World Glaucoma Congress in Paris, AER Regional Conference in Boston, the Global Health Innovation Conference at Yale University, and the University of Houston, College of Optometry
    • The National Educational Telecommunications Association (“NETA”) acquired Going Blind to distribute the film free of charge to all 35o public television stations in the United States in October 2012 for World Sight Day. NETA believes we can reach up to 150,000,000 Americans with this broadcast.
    • Going Blind made its Canadian Broadcast Premiere on the Accessible Channel on June 9 and 10, 2011. Accessible Media and the Canadian Institute for the Blind (CNIB) jointly acquired the broadcast and non-exclusive educational rights of the film for Canada.
    • Going Blind became available for individual use via downloading & streaming on Amazon. Audio description is available.
    • In July 2011 we revamped the website for Going Blind to encompass both the scope of the documentary and the breadth of our ongoing outreach. Additions to the website include up to date blogs on current events, lists of all screenings, speaking engagements and downloadable PDFs of toolkit and evaluation report.
    • In addition to the website, Going Blind has an active social networking outreach component with 600+ Twitter followers and 400+ Likes on our Facebook page.
    • The Outreach Toolkit continues to make a difference with over 110 screenings worldwide and 150 educational use purchases.
    • Going Blind is now fully equipped with audio description to benefit the blind and visually impaired. Our DVD menu also divides the film into chapters making it easier to use in educational settings. The DVD also contains English and Spanish subtitles. German and French translations will soon be available.

MAJOR ACHIEVEMENTS in Phase One of Outreach: June 2010 – February 2011

    • Going Blind premiered in June 2010 at the World Ophthalmology Congressin Berlin, a convention of 17,000 ophthalmologists.
    • The American Academy of Ophthalmology (AAO) green lit a program headed by Dr. Mary Lou Jackson to incorporate Going Blind into its Resident Education in Vision Rehabilitation program.
    • The Canadian Institute for the Blind (CNIB) licensed the film for all of Canada to build better cooperationbetween clinical ophthalmologists and vision rehab specialists.
    • Going Blind premiered theatrically at New York’s Quad Cinema during the week of World Sight Day (October 8-14, 2010) and garnered numerous local and national reviewsin publications including, but not limited to, the British Journal of Ophthalmology, USA Today, Variety, the Village Voice, the Washington Post and two articles on low vision by Jane Brody in The New York Times.
    • In June 2010 we created an online toolkitto help organizations hold screenings, organize panel discussions, raise funds and increase awareness of their services.
    • Going Blind was licensed for educational distribution in 36 US states and 12 countries.
    • In November 2010, WGVU-TV Public Television in Michigan, aired Going Blind on their program, Family Health Matters. A live in-studio panel on blindness and low vision therapy followed the broadcast.
    • Alcon purchased 25 copies of Going Blind to distribute to all optometry schools in the United States and for Alcon’s own staff sensitivity training.