Top

Going Blind broadcast in Iceland: October 5, 2011


Early on we sought to bring Going Blind to many different countries. This goal became a reality at the outset when the film premiered in Berlin during the 2010 World Ophthalmology Congress. That screening made us strive for more screenings and speaking engagements outside of the United States. Early in 2011, the Lovett Productions staff reached out to hundreds of individuals within blind and low vision organizations around the globe. Eventually, all this hard work yielded some very important results.

In March, one such individual, Kristinn Halddor Einarsson, the Chairman and International officer of Blindrafelagid, Icelandic Organization of the Visually Impaired expressed interest in bringing Going Blind to Iceland. After a fruitful email exchange, the BIOVI purchased an educational DVD of Going Blind. We then promptly shipped a copy of the film to their offices in Reykjavik.

Not long after the BIOVI bought the film, they began inquiring about the broadcast rights for Going Blind. They had their sights on two screenings and a potential broadcast near World Sight Day 2011. A few months later RUV, the main television station in the capital obtained the non-exclusive broadcast rights for Going Blind and slated a broadcast for October.

We are happy to announce that this Wednesday, October 5, RUV, the Icelandic National Broadcasting Service, will televise Going Blind at 22 20 hrs. RUV serves all of Iceland, a country of 320,000 people. The Icelandic premiere of the film will be followed by two showings on October 6th and 15th hosted by the BIOVI.

International broadcasts are a major part of our current outreach plans and on November 10th and 12th, YLE, the Finnish Broadcasting Company, will televise Going Blind throughout Finland. We hope that the Icelandic broadcast of Going Blind will serve as a blueprint for others in foreign countries to bring the film to their citizens and expand the film’s international audience. While we have seen firsthand the film spread across the United States, it has also made countless inroads internationally as well from Canada to Germany, France to Malaysia, Romania to Australia and now all the way to Iceland.

The future looks bright.