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MAJOR ACHIEVEMENTS in Phase One of Outreach: June 2010 – February 2011

MAJOR ACHIEVEMENTS in Phase One of Outreach: June 2010 – February 2011

    • Going Blind premiered in June 2010 at the World Ophthalmology Congressin Berlin, a convention of 17,000 ophthalmologists.
    • The American Academy of Ophthalmology (AAO) green lit a program headed by Dr. Mary Lou Jackson to incorporate Going Blind into its Resident Education in Vision Rehabilitation program.
    • The Canadian Institute for the Blind (CNIB) licensed the film for all of Canada to build better cooperationbetween clinical ophthalmologists and vision rehab specialists.
    • Going Blind premiered theatrically at New York’s Quad Cinema during the week of World Sight Day (October 8-14, 2010) and garnered numerous local and national reviewsin publications including, but not limited to, the British Journal of Ophthalmology, USA Today, Variety, the Village Voice, the Washington Post and two articles on low vision by Jane Brody in The New York Times.
    • In June 2010 we created an online toolkitto help organizations hold screenings, organize panel discussions, raise funds and increase awareness of their services.
    • Going Blind was licensed for educational distribution in 36 US states and 12 countries.
    • In November 2010, WGVU-TV Public Television in Michigan, aired Going Blind on their program, Family Health Matters. A live in-studio panel on blindness and low vision therapy followed the broadcast.
    • Alcon purchased 25 copies of Going Blind to distribute to all optometry schools in the United States and for Alcon’s own staff sensitivity training.

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