We are thrilled to announce that National Educational Telecommunications Association (“NETA”) acquired US public broadcast rights to Going Blind. NETA will offer the film free of charge to all 350 public television stations for broadcast in October 2012 to coincide with World Sight Day and National Disability Employment Awareness Month. Based on the strength of the film, NETA believes we can reach up to 150,000,000 Americans through the broadcast!
Joe Lovett is heading to Kansas City, Missouri this week to attend the 2011 NETA Conference to meet with public television programmers and outreach professionals to launch our Public Television Broadcast Initiative. The conference is a great opportunity to expand the already growing outreach of Going Blind.
When our presenting station WGVU broadcast the film in November 2010 on their program, Family Health Matters, they followed the film with an in-studio live panel discussion. But that was just the beginning. Our aim is use this as a model for other broadcasts allowing for the discussion to continue and grow nationwide once the broadcast is over. We are reaching out to all public television stations to come on board for the broadcast and produce a talkback/panel discussion in collaboration with local organizations.
But we need your help.
We need you to reach out to your local public television stations to program Going Blind and come on board with us to help with the outreach around the broadcast. In order to help generate interest in the film, we will prepare a form letter you can use to contact your station representatives.
Join us and help bring Going Blind to public television in your community.